Google Shopping Optimization

Actionable Strategies for a Profitable Online Store

Running a Shopify store? Want to increase your store traffic, have a higher number of sales, sustainably grow your store and look for new ways to do that? Then we have something to talk about with you.

Shopify has partnered with Google to make it easy for merchants to sync their products on Google Shopping. Since Google is the most used search engine globally it’s a great opportunity for online merchants to get discovered by new customers. To get target customers into your store you can integrate your Shopify store on Google Shopping.

But integrating is just the first step. You need to learn how to optimize Google Channel for Shopify. We will define some key steps you can do after reading this article!

Start by running a Smart Shopping Campaign on Google. Google Ads are offering a great value in terms of high click ratio and they can open a door for growing your business. After setting up your campaign you can track the user’s actions after they’re seeing your ads. You can learn about customer’s behavior and this can guide you to improve your ads campaign.

Another way is to optimize your Google Shopping Feed. Product feeds can be useful when selling online since customers are willing to get more information about the product.

Optimization can make your products more noticeable and it’s a great way to reach your target customers.

You can do optimization manually or by working with automation tools. If you would like to do it by yourself or your team you should start conducting keyword research and add them in your product title & description. Automation tools are another option that can make your job easier.

If you would like to learn about it more, read our blog post: Google Channel Optimization for Shopify. This article clearly explains the ways to optimize Google Channel.

Let’s say that you have adopted those strategies and optimized your online store for Google Channel. But is it just the only way to attract more customers and increase your sales numbers? We know that there are various ways you should start adopting.

Actually Google does know this as well. That’s why they are always looking for ways to improve their service and test new services for online merchants. One of the newest one is Google Shopping Repricing Engine. But before diving into this let’s first define the importance of pricing in the retail world.

Pricing is one of the most influential factors for customers since it can define the value of the product. Online customers are willing to compare prices and hunt for the best deals they can have. This is one of the reasons why you need to optimize your pricing. But it’s worth knowing that online merchants often neglect the importance of pricing. Remember that there are thousands of online stores and hundreds are being created day by day. This means that ecommerce is growing fast and the growth can be based on sales growth. To get high sales, it might be a good idea to compete on price.

At that point adopting your pricing management with automation tools for repricing your products can be helpful. The automated repricing tool helps to adjust merchant’s prices to compete and beat their rivals in ecommerce. Setting an effective pricing strategy can be an ideal way to keep target customers in your store. But using an automated pricing system you can set the right prices.

To learn more about repricing tools and the benefits of it you can read our blog post: Google Shopping Repricing. This article explains the importance of repricing tools and advantages you can have by adopting it.

From now on, we’ve talked about optimizing your Google channel and pricing optimization. Now it’s time to show you some real world examples you can adopt your online store right away: Google Shopping Best Practices.

Start by adopting Google Ads, they are one of the most featured sights on the page in Google search results. Since Google shows the ads based on your product data you need to optimize your images and titles so that they can stand out in the ads in an attractive way.

Another way is to monitor your store regularly. Check regularly whether the campaigns you’ve set up work as you’ve planned. You can also track your visitors’ actions that are coming to your store. After tracking their steps you can start considering optimizing your Google Shopping product page or your website design.

To learn more about it you can read our blog post: Google Shopping Best Practices. This article shows you the ways of running on Google Shopping platform. Leave your comments if you’ve already adopted strategies mentioned in articles or find something insightful that you can adopt.

See you next week!