High-Performing Ecommerce Marketing Strategies for 2022

Nowadays, factors like price matching have become incredibly important. This is because the price is now the most important ‘P’ in the marketing mix.

Let’s explain the concept of a marketing mix. The marketing mix consists of seven ‘P’s’. These P’s stand for product, place, people, process, physical evidence, promotion and price. All of these components can be a differentiating factor in attracting customers.

If you are in the ecommerce industry for a while you might be challenged with attracting new customers. But it’s incredibly important to the success of selling products. Therefore, all P’s will need to be looked at.

All the seven P’s are important without a question but the price has become the most important pillar of the marketing mix. This is because more people are making their purchases online. When we need something, everything can be found online on many different websites. The offer has become enormous.

Since the competition in ecommerce is increasing day by day it’s becoming easier for consumers to compare prices. When we add to the calculation of how consumers can be price sensitive a lot, you need to find the optimal price to win your target customers!

Finding the optimal price is not an easy task! When your product is priced lower than your competitors’ products, customers are more likely to visit your website or buy one of your products. A competitive pricing strategy results in a higher click-through rate and a higher conversion rate.

Remember that your pricing should be in line with your marketing budget. A higher price leaves more room for a higher marketing budget, while a lower price increases marketing effectiveness. You will have to find the perfect balance.

To learn more about marketing mix, read our blog post: Marketing Mix: Why Is Pricing the Most Important Pillar. This piece is helpful to understand the marketing behind pricing and how you can adopt it in the best way possible!

Let’s say that you have started focusing on pricing and changed your prices. But you should be aware that the price changes can result in losing some of your customers. Therefore before changing your prices, communicating with your customers can be beneficial.

But there are plenty of strategies and tips that help make sure customers stick to the brand even if products become a tad more expensive.

How?

Email your customers about a price change! This is a straightforward task, but requires some of your time and effort. This is because notifying your customers that they would have to pay more for your products is not an easy task.

There are various reasons why many businesses lose their customers due to rising prices. But by following the steps mentioned below you will not only keep your customers and also can create better relationships among your customers.

One of the best practices can be used in your emails is to explain the value of staying loyal to your brand to your customers. This is because it’s a marketer’s job to convince a price increase announcement reader that a change in rate is a good thing. Help customers understand how paying more for a solution will bring more value in the long run — that’s why they are more likely to go with the updated offer.

Another one is telling your customers price increases in advance. Your customers will need some time to adjust to a new offer, make sure they can afford it, which is why you offer optimal prices.

This is one of the most important factors that affects your brand image in front of your customers. Having direct communication by showing the value of your brand is considered as a best practice in the marketing activities.

To learn more about email customers about price increase read our blog post: How to Email Customers About a Price Change [+Email Template]. This post can guide you through your communication about your new price offering. You can use the email template that is included in this article that can help you while creating your email.

Have you used any email marketing templates as such? Leave your comments down below.

From now on you have learned the importance of pricing and how you can inform your customers if you consider changing your pricing.

Now, let’s change the ankle a little, which is also about a marketing strategy: Social Media Strategies. We will dive into several effective strategies for social media marketing that will help you make your online store more visible and build long-lasting relationships with the customers.

One of them is doing market research. You should know that every action you take on social media needs to have a solid purpose. Therefore, before planning your social media calendar and organizing a social media strategy, invest some time into thorough research.

Another important and might be a key to keep advertising natural. One of the biggest social media trends is native advertising. That means the ad should look natural in the user’s feed and not push or pressure the user. Such natural ads tend to have customer reviews, and high-quality photos and are created in an engaging and informal manner. Even on all the social media platforms; Instagram, Tiktok, Twitter and more try to stay natural and not too promotional.

Unlike traditional online shopping various social media platforms have shoppable features. It is called social commerce. It is the new trend of our marketing age and very common. Customers can access the shop from the most popular social media platforms such as Instagram or Snapchat and more. To promote your store, you can try the stay trend catcher and use these platforms to reveal your products in intriguing and striking ways.

There are lots of social media strategies, to learn more read our blog article:Social Media Strategies: 9 Methods to Promote Your Store in 2022. This article is very helpful if you are considering being more active on social media but don’t know how to do it.

What do you think about strategies we mentioned about social media and marketing overall? Do you think they work? Have you used any of these strategies? Let’s meet in the comments section down below👇🏻

See you next week!