Marketing & Sales Strategies for Shopify Stores

Ecommerce stores might need some effort to build a stronger online presence including Shopify stores! If you are a Shopify store owner or manager you probably know that Shopify means more than a platform for Ecommerce merchants. It is easy to use, affordable and covers almost every pain point of Ecommerce business from marketing automation to check-out processes.

But Shopify stores can still be challenged to increase web traffic, a higher number of sales and to create a strong brand image. Today we will show you marketing strategies for a higher number of sales. Let’s start.

For the beginning, we will start by showing you the most reviewed Shopify Apps. This is because Shopify apps are very powerful and addictive in the marketplace is its apps and integrations. The apps provide complete features to build out your business’s capabilities. Shopify has many features like launching a customer loyalty program, automating your e-mail campaigns, offering seamless pop-ups, integrating your accounting and POS software, and more. In Ecommerce, Shopify’s all-in-one solution and management method make Shopify apps ideal for all merchants.

The first one is Referral Candy. It offers marketing conversation and customer service solutions. ReferralCandy helps Shopify and Shopify Plus merchants reach new customers, grow their brand through word-of-mouth, and build customer loyalty through a refer-a-friend program.

Another one is Limespot which offers a higher number of sales with a personalized experience to customers. LimeSpot Personalizer is an AI-powered personalization platform that marketers & Ecommerce professionals use to deliver 1:1 personalized shopping experiences across web, mobile, emails, & ads.

You can also consider working with Feed for Google Shopping if you have listed your products on Google! If you haven’t you are missing opportunities of reaching a wider audience, higher sales and increase brand awareness. You can increase your web traffic by integrating your products on Google Shopping! But if you are already using it, this app might be useful. Supporting merchants for their Various Feeding and Campaign needs via API (in Almost real-time sync) for Marketing and Sales channels.

For the last one, we will add a bonus: Prisync offers a higher number of sales and profit maximization through tracking competitors’ prices. It’s competitor price tracking software for Ecommerce companies of all sizes from all around the world. With Prisync’s Shopify app, you can import all of your products with one click. You’ll continuously have synced data between Prisync and Shopify, and easily price your products on Shopify.

If you are interested in Shopify apps, read our blog post: Most Reviewed Shopify Apps for Retailers. This blog post explains each app by its features and how it can help you.

Shopify apps can make your jobs easier and lead to better marketing strategies and a higher number of sales. But there are some other strategies to attract your existing customers.

You might have been working on social media strategies and email marketing but have not reached your end goals. At that point, you can add another channel to communicate with your customers which are web push notifications!

Web push notifications enable your online store to reach shoppers with promotional or engaging messages straight on the screen of the device they are using — mobile or desktop. Let’s explain how you can web push notifications to increase sales!

In the beginning, you can send flash sales notifications. This can be helpful because one of the best ways to appeal to the modern shopper is to run a flash sale. The feeling of getting more of what they love at a lesser price nudges them to make the purchase. Simply send a quick push message to let the shoppers know when a flash sale is going to be live and the maximum discount they can avail. Remember to make this campaign time-bound to get maximum conversions.

Another practical example of web push notifications is offering first-purchase discounts. You can turn it into your advantage when you do smart segmentation, you can set up a web push notification campaign for shoppers who have visited your store but not made a purchase yet. Offer them a special discount to make their first purchase more pocket-friendly and instantly bag a sale!

To learn more about web push notifications read our blog post: Web Push Notifications: A Method To Increase Your Shopify Sales. This post can be your guide if you are considering different ways for increasing your sales numbers.

After adding web push notifications to your website and increasing your sales numbers would you consider re-convert customers while they’re on your website? You can do it by optimizing Shopify thank you page.

With the number of online stores increasing by the day, it is hard to reach your target audience. You’re not just struggling for the limelight, but also battling the competition of who offers the best discount. So in the end, you’re spending your time on ads to improve your brand awareness, then spending on trying to acquire customers, and so on. Therefore optimizing your thank you page might be a quicker marketing strategy you can adopt right away!

Let’s dive into Shopify thank you page optimization tactics.

Promote a time-sensitive offer with a popup. Imagine that a consumer has just completed a purchase. Instead of just letting them walk away, why not use their intent to leave the site to promote something that holds them back for a few more minutes?

Using a popup will grab the customer’s attention and offer a time-sensitive discount. The sense of urgency and the fear of missing out on a good deal.

Take the opportunity to upsell your products. You can use the data about your customers' preferences and shopping habits. Use that data to upsell products from other ranges. This strategy can work well if you can grab your customers’ attention with the right products!

If you are interested in the thank you page read our blog post: Shopify Thank You Page: The Ultimate Guide to Effective Design. This blog post can be your guide, it explains why you need to optimize your thank you page and shows you various ways for optimization with quick tactics. Hope you find it insightful.

Have you considered optimizing a thank you page or adding web push notifications? What do you think about the quick tips we’ve mentioned?

Let’s meet in the comments section. See you next time!