Marketing Tactics in E-commerce: Powerful Strategies That Work
Social Media may be the best thing since bakers started using knives. Like knives, there’s a right and wrong way to use them. Today, we will look at various marketing tactics online stores should pay attention to. Then, we will explore new types of videos for e-commerce retailers.
Let’s start!
First, we will learn about social media mistakes you should avoid. The first one is over-promotion. Social Media isn’t an advertising platform to be exploited, first and foremost. It isn’t like TV, where you can broadcast to the masses, a captive audience just waiting to see your marketing messages. What you should do is the following:
Explain your products in simple terms. Highlight their features and desirably express them.
You must understand that some of your target customers need more time to be ready to buy. That’s why you should educate your audience about your products.
Another mistake is not finding the right platforms. Many e-commerce stores believe they must be present on all media platforms. Wrong.
Your E-Commerce store only needs some of those channels, and it needs as many as you can manage and do an excellent job. If you can’t be awesome on everyone, pick just one Social Media platform, or maybe two, but never dilute your effort and be average at any of them.
The last mistake we will highlight is failing to listen and respond to your customers. The first rule for E-Commerce stores on Social Media is to Listen, engage and respond. Whether your E-Commerce store is active or not, your customers are, and they’re either singing your praises or complaining about you.
Please read our blog article: Social Media: 12 Common Mistakes for E-Commerce, to learn more about it. We love this blog post because it explains some of the biggest mistakes that online businesses make most of the time.
Now, let’s discover different ways of creating videos for retail.
One of the best types of video is product reviews. Product review videos are probably one of the most sought-after types of e-commerce videos, the closest you’ll have to a virtual salesperson in your online store.
The ultimate criterion of a successful product review e-commerce video is that it helps answer all the common questions a typical shopper would have about a product (remember that reluctant shopper from the beginning of the story) and leave them ready and confident to place an order.
Another type is how-to videos which are an excellent opportunity to explain the products’ features to the customers. They are in-depth versions longer than unboxing or product review videos. These videos demonstrate how an item works. If you are selling cosmetic products, you can create videos that explain how to apply these products.
The last video type we will explain today is user-generated videos. User-generated content plays an essential part in visual commerce. Videos created and shared by regular shoppers demonstrating products show how to use them. Talking about their experiences is incredibly effective in converting shoppers. Shoppers love them because these videos offer social proof that others like them have bought and enjoyed the product.
To learn more about which video types you can use for your store, continue reading on E-Commerce Videos: 8 Types of Videos that Work.
See you next week! 🫶
