Shopify New Updates and Features Guide 2023
Are you a Shopify user?
Whether a B2B or B2C Shopify user, you should consider the new changes.
Shopify Editions Summer 23 brings together over 100 updates. There’s plenty to explore, from Shopify’s leap into artificial intelligence (AI) to the best checkout experience.
Let’s explore the most important ones for you!
Sidekick: Your New AI Commerce Assistant
This intelligent tool transforms how merchants handle e-commerce operations, providing instant help, answering queries, and performing tasks effortlessly. You can create discounts and redesign your online store.
New B2B Features (Shopify Plus Only)
Shopify introduced tailored features for B2B businesses, such as offering greater pricing control, customer management, and store customization. The key among these features is volume pricing, enabling tiered discounts for bulk orders. Volume pricing allows merchants to implement quantity price breaks to encourage bulk purchases.
Enhanced Bulk Editor
It’s a powerful tool within Shopify that allows merchants to manage large product catalogs efficiently. Shopify has significantly enhanced the Bulk Editor, focusing on performance and usability.
To explore more of them, read our blog post: Shopify Editions Summer 23: Key Updates & Changes You Should Be Aware Of
While discussing the new changes on Shopify, have you heard of Shopify Marketplace Connect?
It’s an app on Shopify that you can quickly and effectively reach by selling on the largest online marketplaces. With Shopify, you can seamlessly connect, efficiently manage, and effortlessly fulfill your orders.
You can connect your Shopify store with various online marketplaces, including:
- Amazon
- Walmart (United States only)
- eBay
- Etsy
You have the flexibility to sell your products in any region and currency that is available in your chosen marketplace. With Marketplace Connect, you don’t have to worry about currency conversion as it is already built-in. Also, this ensures that your prices are displayed in the local currency of each marketplace you are connected to.
There are various benefits to using it. Some of the most important ones are that you can save time and effort because it streamlines the tasks you need to do manually. You can increase your sales opportunities since you will present your products in different marketplaces! And lastly, you can get insights on your data. The feature provides insights into the performance of your products on other marketplaces, helping you fine-tune your strategies.
To learn more about how it works, read our blog post: What is Shopify Marketplace Connect & How to Set Up? [Integrate Amazon, Etsy, eBay and Walmart]
All these changes on Shopify provide merchants with an easy way to sell online and streamline their selling process. One of the latest features is just like that as well!
It would be great to explain the latest marketing feature if you apply affiliate marketing for your store!
Finding the right people to work with in the digital world might be difficult. In affiliate marketing, you need to find the right people that target the same audience for your brand.
With the help of the right influencers, you can extend the reach of your Shopify business. But, if you ask how it’s possible with Shopify collabs.
Shopify launches an influencer database where you can find creators to promote your products on social channels. You can pick creators who fit your brand and invite them to apply to your affiliate program for influencer marketing.
Shopify collabs are free to use. You can discover creators by applying various filters. These filters include social media accounts, the number of followers, and more.
The aim behind Shopify collabs is to remove barriers for Shopify stores to strengthen brand image, acquire new customers, and drive sales. Also, it’s easy for brands to find willing influencers who want to collaborate with them.
To learn more about Shopify Collabs, read our blog article explaining A to Z: Explore Shopify Collabs to Find Influencers and Drive Sales.
