Shopify Tactics to Drive Traffic & Increase Conversions

If you’re running an ecommerce business on Shopify, you might think about various ways to drive your Shopify traffic and increase your conversions.

First, increasing web traffic could mean more sales and profits if your store is optimized correctly for conversations. But for traffic to successfully result in sales and profits, there are some essential tips to ensure your traffic converts.

Today we will divide our post into two different parts; traffic and conversions. First, start identifying tips to increase your visitors and store traffic!

The first tip is to use paid ads. Advertising is a great way to grow traffic to your Shopify store, and it’s effective because, if done right, it often leads to direct sales.

Therefore for the money you put in, you’ll get cash out. However, you do need to factor in that advertising is costly.

There are various ways you can do paid advertising on your e-commerce store. For example, you might try Google, Facebook, Instagram, Twitter, Pinterest, or even Snapchat ads.

Another tip is to use SEO. It allows you to optimize your store discoverability and drive Shopify traffic. Imagine that your target customers are looking for your products on Google. Your store must be one of the top results that appear in their search. Having a high position in search results is to generate high and qualified store traffic. Search engine optimization (SEO) is your answer to do it properly.

SEO helps your store rank higher in search results if you include relevant keywords. If you are in the beginning stages, you can use popular SEO tools such as SemRush or Ahrefs to help you understand your positioning in the search compared to your competitors.

Want to learn more tactics for Shopify traffic? Please read our blog article: Shopify Traffic: 8 Tips to Increase Visitors.

After reading our piece, you might have considered applying the tactics. But even if you generate high traffic without getting your target audience, it doesn’t convert into a purchase. For that reason, you should consider optimizing your conversions. Shopify conversion rate optimization involves identifying how customers currently interact with your store and making adjustments to improve the sales your store makes.

Let’s look at different conversion rate optimization tactics you can use immediately!

As a first step, you can optimize your product pages by creating a detailed product description that explicitly tells the potential customer what they will receive. They show you what colors you can buy the product in, size, and price. All this information is helpful for conversions because it means your potential customers don’t have to look elsewhere to find the information they’re looking for.

Review your current product pages and see whether they could benefit from more information. Maybe you don’t have clear enough product photography, or perhaps your product description copy is weak in relaying the benefits of buying the product.

Another tactic is to do price optimization. You can price your products effectively so that it gives you a better ability to compete with your competitors in e-commerce. For example, if you price too low, you could come across like a commodity, harming your conversion rates. Therefore you should optimize your prices to reflect the value you offer and your target audience.

Consider working with automated pricing tools that can help you optimize prices without losing time and effort. You can use a Shopify repricing tool that will allow you to track what you and your competitors are currently charging and historically charging.

Want to learn more tactics? Please read our blog article for more information: Shopify Conversion Rate Optimization: Tips for Merchants.

See you next week!