Shopify Tips: Best Practices to Boost Brand Loyalty & Store Traffic

With the number of online stores increasing daily, it is hard to reach your target audience. You’re not just struggling for the limelight but also battling the competition of who offers the best discount. As a result, you’re spending on ads to improve your brand awareness, then spending on trying to acquire customers.

Today, we will look at the best practices to boost customer loyalty to your brand and increase your store traffic.

One of the best practices is to optimize your Shopify Thank You Page. Here are some of our favorite optimization tactics.

1. Promote a time-sensitive offer with a popup.

The shopper has just completed a purchase, and this customer will exit your site after checking the order details. Instead of letting them walk away, why not use their intent to leave the website to promote something that holds them back for a few more minutes?

Using a popup, grab the customer’s attention and offer a time-sensitive discount. The sense of urgency and the fear of missing out on a good deal will make your customers purchase more before they leave.

2. Take the opportunity to upsell your products

A typical Shopify thank you page is boring; all it consists of is the bill and order details for the customer’s preference. You’re also sending the same information to the customer via email and text. So why not do something more on the last page of your checkout?

You already know this customer’s preference and their spending power. Use that data to upsell products from other ranges.

To learn more about Shopify Thank You Page tactics, read our blog post 👉🏻 Shopify Thank You Page: The Ultimate Guide to Effective Design. We love this post since it explains everything you can do, and you can test defined tactics and continue doing the best ones for your store.

Imagine a world where you only have to sell your product once but have consistent monthly revenue. This world could be your reality if you consider implementing a Shopify subscription service in your store.

A subscription model works best when you sell products that people buy often. In most cases, you’ll offer the subscription plan at a discount than if they buy the individual products manually each week or month.

The main benefit of running a subscription service is the recurring revenue you receive.

Think about it. Imagine you spend $1000 marketing your business. Traditionally, if your products are worth $100 each, you need to use your marketing spend to attract ten people to your store to buy from you.

It’s even more effective if the products these people buy are necessities. If you have an electric toothbrush, for example, you only need to buy that once, but the toothbrush heads need to be changed much more regularly. It would make sense for Toothbrush companies to offer a subscription service on the replaceable heads.

To learn more about it, read our blog article 👉🏻 What Adding a Shopify Subscription Service Can Bring to Your Store.

The best way to keep your customers in-store and increase your store traffic is always to test new tactics. You can follow the steps we have explained above in the article.

See you next week!