Things You Can Do For A Striking Shopify Store Growth

Even a slight, 1% increase in conversion rates on your Shopify store is noticeable. Optimizing your store for conversions on Shopify can mean having big wins. A lot of the things to evaluate and improve depend on various factors.

The majority of improving performance on Shopify lies in work on your site, fixing broken links, developing marketing strategies or doing smart pricing depending on what increases your productivity.

If you are having performance problems in your Shopify merchant store, this may be the result of broken links or too many redirects. Performance and load time speeds are the direct results of unnecessary redirects.

Broken links on your site can prove to be quite harmful. The Broken Link Checker and Xenu are some of the tools you can use to fix the broken links within your site. Both tools are efficient and free.

To improve your Shopify performance optimization you can follow some of the tips below:

• Optimize your store images
• Download a responsive and fast theme
• Avoid excessive pop-up quick view windows
• Instead of sliders, consider using a hero layout
• Use fast and reliable hosting
• Perform code minification
• Use the shopping CDN
• Use Shopify dynamic pricing

You can have more detailed knowledge from our blog post: Shopify Performance Optimization Tips . Check it out to improve your Shopify store performance.

What about checking your Shopify analytics to identify any barrier and improve the way your store works!🤔 With analytics programs, you will be able to have a better understanding of your optimization process. We can suggest 2 analytics programs, one from Shopify’s own analytics program, which is free, and another one from Google Analytics, which is a solution used by many online businesses.

Shopify has a dashboard that allows you to measure your store sessions, and also to check on statistics including the percentage of visitors who return to make an additional purchase, the average order value, and the average order value for each unique visitor.

This guidance is exceedingly valuable to you as a store owner, especially on a dashboard level. It provides you with a clear view of how your store is running. This strategy-level view shows you what are the elements you need to work on further.

Google Analytics is a great deal of confusion for the Shopify world. Everyone knows that Google Analytics has a wide range of data and information to offer, and many marketers have come to recognize the benefits.

Thanks to these analyzes, you can see at what point you have made progress or regressed, and you can develop measures accordingly. Completing and improving the missing parts will always be an action that will ensure growth in your business. This way you can check on your;

• Traffic
• Conversions
• Email traffic
• Top performing pages
• Mobile vs desktop analysis
• Product-level Performance
• On-site search

To have a deeper understanding, don’t forget to visit our blog post: Guide to Shopify Analytics. Because starting to get into a habit of learning to look at your Shopify data at an early stage can really help you in the long run.

Additionally, marketing is another aspect of generating growth for your Shopify store.

Your Shopify store needs targeted customers who will buy from it.

Blogging is important because of its supercharged capability to achieve top search ranking for certain keywords and phrases. Think about it. If you’re a small store, you probably only have two to three pages that can potentially rank in Google for your product description.

If you are able to write content pieces which are informative and engaging, it is likely that the audience will notice it and click-through to your site. In addition, you can use content pieces to educate your potential customers, teaching them about the problems they’re facing, and educating them about how your product solves those problems.

When using keyword research tools such as Ahrefs, you can plug seed keywords into these tools to get lots of other relevant keywords, filter and prioritize accordingly.

Also, influencers are commonly people who have access to a big audience on social media sites, such as Facebook and Instagram. It is advisable that you look to bring these influencers to your products and inform them of your store to promote your products to their followers. Focus on micro influencers who have interesting content in your field and appeals to your target audience. Thus, it will be easier for you to reach that audience, which is your main target, with cheaper budgets.

Sending cart abandonment emails, trying to get more reviews, setting up loyalty programs, doing collaborations, and developing referral programs are a couple of strategies that you should consider applying to your Shopify store.

Visit our blog post: Shopify Marketing Tactics for Growth to learn more about the details and see what’s a better fit for your growth strategies.

This is all from us this week. See you next time!👋