What Is Primal Branding?

Rachel Lightfoot’s video outlining “Primal Branding” construct has over 800K views (but can only be viewed by YouTubers, so try this one on Social Media Examiner)

We have jettisoned the kludgeworks of traditional marketing to create a beautiful new ecosystem filled with trust, vision, purpose, relevance, advocacy and other things companies spend billions of dollars trying to create.

“Primal Branding” is the root code for building seriously authentic Brands. It is nontraditional and uncovers the building blocks that attract people and gather them together. As human beings, we are…