Welcome to the jungle

Yinka Adesesan
Primate Culture
Published in
3 min readMay 11, 2016

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The World is different now. Its not the world I grew up in.

A world where people were just people and things were things and labels were labels, and when you got mail you go to the post office and selfie was not a word yet. It was a world where connecting with another human being did not need an internet connection.

But now everything is connected. The world is governed by the six degrees of separation that places everybody and, by extension, everything, not just within reach of each other but connected to each other, and so everything is affected by everything else. And the level of connectedness and complexity is increasing daily.

The world is basically a jungle.

Smart houses, IoT, Catfishing, Artificial intelligence, Hover boards, Snapchat, self driving cars, quantum computers, space tourism, augmented reality, ride-sharing and couch surfing. All these things are things that didn’t exist twenty years ago. Some didn’t exist even five years ago but these things have changed the way we live right now. Most of these changes are because of the exponential growth of technology. So thank you, Nerds, we are indeed living in the future.

In case you doubt that last bit, let me remind you, cars are driving themselves now and you can tell your phone to order you a pizza and show you a picture of a cat while telling you what the weather would be like tomorrow afternoon.

Can you imagine someone from a hundred years ago, coming to see how the world is now? Can you imagine how mind blown they would be? How unbelievable a lot of things would seem? How totally inept they would be in the face of everything that has happened so far? Mind blown would be an understatement.

And this jungle keeps changing.

As we observe these changes in our world, we observe an even more important change in the people that live in it. As in any age, change in the environment triggers adaptation and evolution in the species living within it. So we witness our intellectual evolution as a species, from the baby boomer to Generation Xers and as the decades rolled by, into the Millennial.

Basically, the millennial is the apex predator of this latest jungle. The millennial has evolved tools, tastes and techniques that are well suited to survival in this ecosystem. For instance, the millennial has evolved strong thumbs for instant messaging and tougher lip muscles for pouting in selfies. We have also evolved a highly complicated language with words like slay, dab and turnt. Baby boomers and other species from past generations flounder and struggle to stay afloat in this new world. Most of them drown and are lost in the world because as in any jungle, survival is of the fittest. (Not really, most of them are just fine, but you get my point? )

Now that’s where we come in.

First of, Primate Culture wants to make you think, to make connections and introduce you to perspectives that you may not have thought about before. Then we want to make you laugh because why so serious, the world is already too serious. We would like to start a conversation about who we are, why and where we fit into this world that we live in now.

Welcome to the Jungle.

(Wait… I already said that)

P.S.

You can check out posts from the old Primate Culture here and follow Primate Culture on twitter here.

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Yinka Adesesan
Primate Culture

Professional Amateur. Connoisseur of Food for Thought. Designer @creovativ