Creating an Unlimited Culture

Prime Movers Lab
Jul 10 · 3 min read

Most organizations suffer from self-imposed limitations. These begin with simple claims such as “we don’t have enough time”, “this is too expensive”, “we are understaffed” and “that isn’t possible”. These phrases unchallenged set severe boundaries on the future and squash the opportunity to achieve exponentially accelerating progress. Imagine what creative forces would be unleashed in your team when freed of the beliefs that hold people back from truly limitless greatness.

Here, we share three simple steps inspired by Byron Katie and Tony Robbins to confront any limitation and reframe them. These three questions are invaluable tools in building a culture of honest inquiry dedicated to radical levels of improvement and growth.

The first thing to ask in response to a limiting belief is: “is this true? Could this possibly be a misperception? Do you really have all the information needed to know this with absolute certainty?” It’s an extremely powerful habit to cast doubt upon the limitations that others take for granted. As soon as a seed of doubt is planted, it becomes possible to recognize a deeper truth and find the meaning that unblocks us for more creativity and value creation.

Next, we inquire: “how do you behave when you believe this?” This step forces us to confront the harmful consequences of our belief. Usually, this helps us recognize that in fact the source of limitation is the belief itself, rather than some real external constraint holding us back. It’s important to be painfully explicit about the challenges caused by this belief so that we recognize the harsh problems we are creating for ourselves.

Third, we imagine: “what would you be like and how would you behave if this belief did not exist?” Here, we associate to the positive value in letting go of the destructive belief. Again, specific and powerful descriptions are key to help disassociate from the belief and prepare to accept a new more empowering alternative.

After answering these three questions, a complete turnaround is possible. For example, if the limiting thought was “we don’t have enough time”, the turnaround is “we have more than enough time”. Then, give three examples that show the antithesis is true to complete the process. This method frees you personally of being stuck in limitation and establishes a new pattern of breaking through barriers.

If you consistently apply this personally, there is no end to the growth and development possible. Similarly, teams that embrace this approach to supporting each other find new and exciting ways to expand and collaborate in pursuit of ever more ambitious and impactful objectives. To become your greatest self and unleash your team’s full potential the next time you find yourself or a colleague stuck, remember to question yourself and begin the turnaround process with three simple questions.


Prime Movers Lab invests in breakthrough scientific startups founded by Prime Movers, the inventors who transform billions of lives. We invest $1mm-$3mm in seed-stage companies reinventing energy, transportation, infrastructure, manufacturing, human augmentation and computing.

Prime Movers Lab

Backing breakthrough scientific inventions transforming billions of lives.

Prime Movers Lab

Written by

Backing breakthrough scientific startups transforming billions of lives across energy, transportation, infrastructure, manufacturing,and human augmentation.

Prime Movers Lab

Backing breakthrough scientific inventions transforming billions of lives.

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