The Prime Rebrand

Revealing PrimeDAO’s new identity

May 31 · 3 min read

We are stoked to reveal PrimeDAO’s brand-new visual identity!

Decentralized finance is constantly changing and evolving–so is PrimeDAO. Together with contributors from Kolektivo Labs, we created a soothing look that embodies Prime’s integrity ethos, a layout that asserts our commitment to enabling DAO2DAO innovations and building a hospitable environment for DeFi mass adoption. In this blog, we outline the changes to the Prime brand and the next steps in the evolution of PrimeDAO.

Prime logo update

The fresh Prime logo and colors were selected to represent the innovative and collaborative nature of PrimeDAO.

The Symmetric, ribbon-like shapes evoke the biological process of mitosis — a part of a cell’s cycle in which replicated chromosomes are separated into two new nuclei. The “bridge” represents intra-DAO coordination — it is a connector — between teams, ideologies, present, and future.

Product icons update

The Prime Products have also received a well-deserved update. In the past development cycles, PrimeDAO has further solidified its product suite to include four products. Those have been fine-tuned throughout the months and are moving towards a market-ready state. Now, each of the products has its own identity, clearing the path for each squad to innovate and explore their particular endeavors.

Start of the website migration

With the new brand launch, PrimeDAO is also starting the transition from the legacy website hosted on IPFS to a more reliable and user-friendly new website:

Soon the website will evolve to include all information about PrimeDAO and host the Prime applications. Meanwhile, you can already use the new website to access the most relevant Prime links — including the newly added Prime Forum & PrimeDAO Snapshot instance.


All resources are public and can be accessed and downloaded from the Prime Design System board.

Next steps

The pace is picking up quickly–the rebrand is part of PrimeDAO’s bigger transformation. We’ve never been more confident that DAO2DAO interactions will drive the future of crypto networks. We’re excited to continue to build next-generation coordination tools for decentralized finance and help steer DeFi towards a collaborative ecosystem.

To expand our reach and capabilities — PrimeDAO is hosting a Seed Round. If you are committed to building a more connected and aligned DeFi space, don’t hesitate to request more information.

🕸 Site | 💬 Discord | 💭 Telegram | 🐤 Twitter | 📨 Newsletter


DAO Service Network