Case Study: Hyacinth Tucker, The Laundry Basket

Stefanie Magness, Publicist
Published in
5 min readJun 3, 2024


Hyacinth Tucker, the Laundry Basket

Project Overview

Hyacinth Tucker, the Laundry Basket

Project Overview: Hyacinth of The Laundry Basket

Hyacinth, affectionately known as “The Laundry Lady,” is the CEO and driving force behind The Laundry Basket, a premier on-demand mobile laundry and dry cleaning delivery service based in Maryland. Serving the Greater Washington DC metropolitan area, including Maryland and Northern Virginia, Hyacinth has carved a niche in the laundry industry with her commitment to convenience, quality, and exceptional customer service. Her innovative approach to laundry care has garnered her features in prestigious platforms such as iHeartRadio, Business Insider, and Inc Magazine, among others.

Revolutionizing Laundry Services
Hyacinth’s passion for delivering a stress-free laundry experience has made The Laundry Basket a household name in the region. She understands the hustle and bustle of modern life and aims to take one major chore off her clients’ plates by providing a reliable, professional, and efficient laundry service. The Laundry Basket offers a range of services, from regular laundry and dry cleaning to specialized garment care, all delivered right to the client’s doorstep.

Personalized and Quality Service
What sets Hyacinth apart is her personalized approach to laundry care. She treats each client’s laundry with the utmost care, ensuring that every item is cleaned, folded, and delivered to the highest standard. Her keen eye for detail and dedication to quality have earned her a loyal customer base who trust her with their most delicate fabrics and cherished garments.

Mission and Vision
Hyacinth’s mission is to simplify life for busy individuals and families by providing a seamless and superior laundry service. She believes in the power of a clean, well-cared-for wardrobe to enhance one’s confidence and well-being. Her vision is to expand The Laundry Basket’s reach, making high-quality laundry care accessible to more households across the Greater Washington DC area. By continuously innovating and improving her services, Hyacinth strives to set new standards in the laundry industry and become the go-to expert for laundry and dry cleaning needs.

Dedication to Customer Satisfaction
Hyacinth’s approach is deeply personal and client-focused. She understands that every client has unique needs and preferences, and she takes great care to tailor her services accordingly. Whether it’s handling delicate fabrics, removing tough stains, or providing timely deliveries, Hyacinth ensures that The Laundry Basket exceeds expectations every time.

Hyacinth’s commitment to excellence and customer satisfaction makes her a standout in the laundry industry. With her at the helm, The Laundry Basket continues to grow and thrive, bringing convenience and peace of mind to households throughout the Washington DC metropolitan area.

The Problem

Despite having garnered some media coverage on her own through platforms like iHeartRadio, Business Insider, and Inc Magazine, Hyacinth faced a challenge: maintaining and increasing her visibility in a highly competitive market. She realized that to take The Laundry Basket to the next level, she needed more consistent and recent media coverage to build brand recognition and credibility. This increased visibility would not only attract more customers but also open doors for potential endorsements and partnerships.

Hyacinth’s efforts to secure media coverage on her own were time-consuming and often fell short of reaching the desired impact. With her focus divided between running the day-to-day operations of The Laundry Basket and trying to manage public relations, Hyacinth needed a more strategic and effective approach to gain the recognition she deserved. Seeking expert assistance to elevate her media presence became essential to achieving her goals of greater brand recognition and endorsement opportunities.

The Strategy

To elevate Hyacinth’s media presence and secure more recognition for The Laundry Basket, we implemented a targeted and strategic approach.

Targeted Media Outreach
We curated a list of ideal publications specializing in lifestyle, home services, and business success stories. This included well-respected national and regional publications.

Leveraging Existing Accomplishments
We highlighted Hyacinth’s features in iHeartRadio, Business Insider, and Inc Magazine, showcasing her expertise and the unique value of The Laundry Basket.

Building Relationships with Journalists
We built strong relationships with journalists and editors, positioning Hyacinth as a go-to expert for insights on laundry care and on-demand services.

Staying Ahead of Trends
We ensured that Hyacinth’s media pitches addressed current topics of interest, such as eco-friendly laundry solutions and time-saving home care hacks.

Securing High-Profile Features
Since implementing our strategy, Hyacinth has been featured in prestigious publications like Martha Stewart, Southern Living, Real Homes, Apartment Therapy, Associated Press, Washington Post, Time Magazine, and Wall Street Journal.

Continued Media Engagement
We continuously engage with media outlets, providing fresh stories and updates about The Laundry Basket to maintain momentum and secure further features.

This strategic approach has significantly enhanced Hyacinth’s media presence, helping her achieve greater recognition and continued growth.

Business Impact (Results)

Our targeted media strategy has significantly boosted Hyacinth’s brand and business, elevating her from local recognition to a position of prominence within the laundry and home care industry. By securing coverage in prestigious publications like Martha Stewart, Southern Living, Real Homes, and the Wall Street Journal, Hyacinth’s reputation as “The Laundry Lady” has soared, establishing her as a trusted authority in the field.

Through our focused efforts, Hyacinth’s online presence has attracted a surge of potential clients and social media followers, driving substantial business growth. Her brand, The Laundry Basket, is no longer just a service; it’s becoming a go-to name for on-demand laundry and dry cleaning in the Greater DC, Maryland, and Northern Virginia areas.

See Hyacinth’s reach report, here.



Stefanie Magness, Publicist

Passionate publicist at Elevate U PR, crafting narratives that resonate. Expert in media relations, brand elevation, and digital strategy.