Case Study: LaTressa J. Miller, Styled by LaTressa

Stefanie Magness, Publicist
PRiortize
Published in
4 min readJun 3, 2024

Project Overview

Project Overview: LaTressa J. Miller of Styled by LaTressa

LaTressa J. Miller is an acclaimed fashion stylist and shoe designer, celebrated for her bold and innovative approach to personal style. As the founder and CEO of Styled by LaTressa, based in High Point, North Carolina, LaTressa has earned a reputation for creating standout looks that empower her clients to make bold statements through fashion. Her work has been featured in prestigious publications such as Real Simple, Women’s Health, AOL, GoBankingRates, Yahoo Finance, and The Focus.

Redefining Bold Fashion Statements

LaTressa’s expertise lies in crafting distinctive, statement-making outfits and designing unique shoes that reflect individuality and confidence. She believes that fashion is a powerful form of self-expression and aims to help her clients embrace their boldest selves. Her style philosophy is rooted in the idea that clothing and accessories should not just complement an outfit but define it.

Dedicated to Unique and Personalized Styling

LaTressa’s approach is highly personalized, ensuring that each client’s style is a true reflection of their personality and lifestyle. She takes the time to understand her clients’ preferences and aspirations, creating bespoke looks that turn heads and make lasting impressions. Whether it’s curating a wardrobe for everyday wear, designing show-stopping shoes, or styling for special events, LaTressa’s services are tailored to elevate her clients’ fashion game.

Mission and Vision

LaTressa’s mission is to inspire confidence and self-expression through fashion. She believes that everyone deserves to feel stylish and empowered, regardless of their budget. Her vision is to become a leading force in the fashion industry, known for her fearless approach to style and her commitment to making bold, affordable fashion accessible to all.

Credentials and Recognition

LaTressa’s remarkable journey in the fashion world includes being named “Eye Candy of the Week,” highlighting her influence and reach. Her work has been recognized and celebrated in various media outlets, further cementing her status as a fashion authority. LaTressa continues to push the boundaries of style, inspiring her clients and followers to embrace their uniqueness with confidence.

The Problem

When LaTressa first reached out to us, she needed expert assistance to establish her presence as a leading fashion stylist and shoe designer. Despite her vast experience and proven success in creating bold and innovative looks, LaTressa needed more media exposure to position herself as a go-to authority in her field. She needed to elevate her brand and reach a wider audience to showcase her expertise and attract more clients.

To accomplish this goal, we began identifying specific journalists and publications within our media network that focused on fashion, style, and lifestyle. We also researched current trends in fashion and personal styling to target additional outlets whose readership would align with LaTressa’s brand and messaging. By doing so, we aimed to help her build a stronger digital presence, establish her credibility as a fashion expert, and ultimately expand her client base.

The Strategy

Armed with a curated list of ideal publications, our team embarked on a targeted approach, focusing on reporters and outlets specializing in fashion, style, and lifestyle. Leveraging LaTressa’s extensive portfolio and accomplishments, including her features in Real Simple, Women’s Health, and Yahoo Finance, we aimed to catapult her into the national spotlight to bolster her digital presence and online following.

By staying abreast of the latest trends and developments in the fashion industry, we secured coverage for LaTressa in prominent publications like AOL, GoBankingRates, and The Focus, effectively reaching audiences aligned with her target demographics.

Business Impact (Results)

Our targeted media strategy has significantly boosted LaTressa’s brand and business, propelling her from relative obscurity to a position of prominence within the fashion industry. By securing coverage in prestigious publications like Real Simple, Women’s Health, and Yahoo Finance, LaTressa’s reputation as a fashion expert has soared, establishing her as a trusted authority in the field.

Through our focused efforts, LaTressa’s online presence has attracted a wave of potential clients and social media followers, driving substantial business growth. Her brand is no longer just a name; it’s evolving into a beacon of inspiration for those seeking to make bold fashion statements and embrace stylish, affordable pieces.

See LaTressa’s reach report here.

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Stefanie Magness, Publicist
PRiortize

Passionate publicist at Elevate U PR, crafting narratives that resonate. Expert in media relations, brand elevation, and digital strategy.