Hornet CEO Harnesses Purchasing Power of LGBTQ+ Community
Crypto and the queer economy
The loudest voices and strongest changemakers often emerge from the sidelines. In their efforts to be recognised and represented, and by dint of their diminished population, minority groups are required to surmount far greater hardships than most.
After all, the modern LGBTQ+ movement can trace its roots back to a room full of society’s outsiders who, over fifty years ago, emerged from the Stonewall Inn and took to the streets simply to have their voices heard.
Those battle cries for equality have echoed through the decades and are now reverberating in some unexpected arenas: the world of cryptocurrency. Given its own status as an alternative economy, cryptocurrency is another major changemaker to have emerged from the sidelines in recent years — and is now capitalising on minority groups with untapped purchasing power.
One entrepreneur who has closely followed this trend is Christof Wittig, CEO and founder of both the LGBT Foundation and popular gay networking app Hornet. Since early 2018, Wittig has utilised Hornet’s existing worldwide customer base of 30 million users — a reported 10% share of the queer community internationally — to incentivise the LGBT Token, a queer alternative to Bitcoin offered by his LGBT…
