How One Influential Right-Wing Homophobe is Attacking Corporate America

The latest antics of Robby Starbuck have put America’s corporate world on shaky moral ground.

Rand Bishop
Prism & Pen
Published in
5 min readJul 29, 2024

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The Tweet that changed Tractor Supply’s policies

I’m a Tennessean who loves to support TN companies but as a proud Tennessean I know these woke priorities don’t align with our state or @TractorSupply’s customer base.

— Robby Starbuck, posting on X

Podcaster, erstwhile filmmaker Robby Starbuck’s X account has nearly a half million followers. And, of late, the extreme right-wing influencer has been using his voice to expose progressive corporate workplace initiatives, with the goal of shaming companies into regressing to pre-woke policies and attitudes.

This last May, Starbuck used X (formerly Twitter) to attack Tractor Supply Co. for practices that are standard for many large companies, including having a DE&I council and holding LGBTQ+ awareness trainings for employees.

The influencer’s campaign was an immediate success. A month later, on June 27, Tractor Supply posted the following statement through its X account:

We have heard from customers that we have disappointed them. We have taken this feedback to heart.

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Rand Bishop
Prism & Pen

Bishop's latest book, the semi-autobiographical novel, Long Way Out, is available in e- and print editions through most major online booksellers.