These 25 Major Corporations Must Stop Flying Pride Colors

Identifying as an ally when you aren’t hurts us

James Finn
Prism & Pen

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Screenshots of UPS, AT&T, and Walmart displaying LGBTQ Pride colors in their Twitter profiles the morning of 6/17/21

Here we are just past the middle of June, and it’s time for yet another annual roll of shame spotlighting Fortune 500 companies that burnish their images with Pride colors while actively funding anti-LGBTQ politicians and programs. People are shocked every year to learn companies that position themselves as hyper-LGBTQ-friendly fund anti-LGBTQ activities on the downlow. Activists write stories every year, but nothing seems to change.

I wouldn’t be writing another one, except I want to lay out how LGBTQ advocacy organizations have allowed this to happen, and why strategies that enable hidden anti-LGBTQ corporate practices might have been a good idea once, but need updating now.

But first, that roll of shame —

Screenshots of Fortune 500 companies with Pride iconography in their Twitter profiles

1. Shame on Walmart

This month, Walmart advertises heavily to LGBTQ customers in a “Pride & Joy” section where people can buy products with the assurance that Walmart will donate to a pro-LGBTQ agency like GLAAD.

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James Finn
Prism & Pen

James Finn is an LGBTQ columnist, a former Air Force intelligence analyst, an alumnus of Act Up NY, and an agented but unpublished novelist.