Product Privacy Data Sheets
B2B Sales Collateral That Create Privacy Business Value
by Lourdes M. Turrecha & Paola Zeni
Today’s modern technologies process personal data, and their users increasingly want to understand how these tools impact privacy. In turn, companies developing these technologies need to be able to advocate for their products’ privacy impact and features.
Developing customer-facing resources about a product’s privacy impact helps a company build its privacy brand, decrease privacy-related business friction, and preemptively answer its customers’ privacy questions. Providing such resources is increasingly becoming a best practice. To do this, a company needs to understand its customers’ privacy concerns and questions, find the information that would address such concerns and questions, and turn such information into a consumable resource that can help customers choose the right products and settings for the best privacy outcome. Product privacy data sheets are an example of this type of resource.
In this post, we will discuss what product privacy data sheets are, their purpose and uses, their main elements, how to maintain them, and what to watch out for in terms of potential liability.
