What do Content Writers need to know when shifting to Copywriting?
What is content writing?
To understand a content writer, we need to know what is content. To put it simply, content is information. It is different when you find it on TV, Newspapers, Magazines and Radio than on the internet. Blogs, social media posts, web pages, video, audio recordings, gifs, pictures. This is a specialized form of writing and focuses on written content. Content writers focus on writing alone.
The purpose of content is an important factor to a content writer. What is the message? Secondly, who is it intended to? That means the specific audience it will reach. The audience can include customers, potential customers, leads, investors, stakeholders, buyers, vendors and so on. But if the message or content is written without keeping this in mind, it can be a vague approach and can be for anyone. This will become a hit and miss action. In short, a content writer will not be doing its job.
Content writers are high in demand since content marketing is a fast growing field. With the advent of content marketing, opportunities come for entrepreneurial minded people to cash on it.
Difference between a copywriter and a content writer
The distinction between a copy writer and a content writer is the approach. A copy writer comes from the angle of sales. The call for action. While a content writer informs and educates the customer about the brand in a detailed manner. A content has to be well researched so customers can find all they need to know in one piece of writing about a brand. Content writers entice and engage customers so they stay hooked to the websites for long and bond with the brand.
Copy writer’s job
The job of a copy writer is to develop advertising material for the brand. A copywriter creates brochures, billboards, websites, emails, advertisements, catalogs and so on. Copywriter is usually known as the “salesman in print.”
The shift from content writing to copy writing
The major shift from a copy writer to a content writer will be about the purpose or writing. If copywriting is more sales oriented and smart writing than content writing will cater to providing in-depth information in detail. One can shift back and forth from copy to content and vice versa. What you need to remember is that copy writing is a direct approach where the aim is to remind about the brand and make a compelling statement for a customer to take action while content writing is majorly about educating, informing and entertaining the customer. Content does not pressure in its tone or words to make a decision of purchase but to subtly create a mind share in the customer’s mind about the brand. Pro Writing Hub helps you do this.
5 keys to become best copy writer
· Master of the English Language. First and foremost, content writers must be proficient in spelling, grammar and sentence construction.
· Inquisitive and Thorough Researchers.
· Breadth of Knowledge and Expertise.
· Flexible and Easily Adaptable. …
· Innovative and Fearless Storytellers.
How do you get started as a copy writer?
An easy way to get started is to apply as a copy writer to freelance jobs or try to make a personal blog. It helps you get in the rhythm of copy writing. With this experience you may land a great copy writing job. Practice makes perfect. So the more writing you have done will make you more experienced in this field and will have a refined writing style that can appeal to a certain audience very well. Try to find the audience you appeal to and search for a job opportunity in that area.
