Consolidating rewards programs through a white label blockchain-based solution to achieve enhanced branding and customer relations

When it comes to customer acquisition and retention, loyalty programs have proven to be a highly effective approach as they are essentially linked with brands and help attract and transform customers into brand ambassadors.

• 61% of retailers cite customer retention as their biggest obstacle
• 69% of consumers say the choice of retailer is influenced by where they can earn customer loyalty/rewards program points
• 83% say that loyalty programs make them more likely to continue doing business with brands
• 76% of consumers believe that loyalty programs are a part of their relationship with brands

As the statistics show, there is a critical need for carefully structured, varied membership programs that can cater to a wide spectrum of customers. Many rewards programs are hindered by a lack of diversity as many follow a one-size-fits-all approach without a deep understanding of customer needs.

Not only that, but long-term rewards programs can be difficult to maintain as it can be a costly process, which often results in businesses focusing only on quick and short term reward rather than establishing a long term incentive-based system.

Diversifying and connecting rewards programs to incentivize customers

Smathium focuses on these critical pain points by implementing blockchain in order to consolidate and promote creativity effectively through a seamlessly interconnected flow of loyalty programs. SMT tokens will be the key to maximizing these unique rewards that can be used towards all participating brands to increase its versatility and vastly increase customer satisfaction resulting in greater long-term brand loyalty.

Previously, brands were limited to the platform offering and capabilities without the ability to fine-tune rewards infrastructure. Through Smathium, their solution will reward customers while also providing an open channel for all brands to co-exist and flourish together in the loyalty ecosystem.

Through Smatherium’s white key solution, any brand can easily incorporate the flexible infrastructure that will also lessen the financial burden and allow for additional resources to be fueled for the creation of more diverse, attractive, and valuable rewards for customers.

Tools for development and deeper understanding

It all starts with the Loyal Factory, the extensive ecosystem that allows for the consolidation and creation of multiple loyalty rewards programs through an integrated API. A developer kit will allow for third parties to custom design their own programs through a developer API which will provide customers with a plethora of choices to accommodate their personas.

An extensive module allows for meticulous, analysis-optimized development of rewards programs that can perfectly complement user trends and activity. Thorough testing and selection processes will ensure that all new program additions have been verified prior to public availability. A unique recommendation feature will also simplify the process further by matching customers with the best-fitting programs according to their usage and behaviors.

Main data like token payment, transaction records, and points are saved off chain while critical and essential data like transaction records are also safely stored on chain. This carefully balanced storage of data ensures that the platform operates at optimum efficiency and isn’t unnecessarily hindered by excessive transactions.

Blockchain stored information enables loyalty-based data analysis to uncover essential insights such as how customers use various rewards and which methods prove to be most effective. Transparent records ensure that customers can easily access their safely stored rewards-related information at their convenience.

Smathium currently boasts an SMA Pay MVP, a free wallet service application that will allow users to trade, collect, exchange, and even withdraw SMT tokens.

Through extensive experiences in domestic and international e-business along with adtech solution knowledge, Smathium represents a well-crafted solution to the major flaws hindering loyalty rewards programs from achieving key customer retention KPI for brand awareness and growth.

Join the Smathium IEO June 5: https://www.probit.com/en-us/ieo/smt-round1/0