Delivering a fan-driven digital sports IP platform for enhanced influence and revenue sharing that will transform sports commercialization

ProBit Global
ProBit Global
Published in
3 min readJun 17, 2019

Although athlete salaries continue to skyrocket, it seems ironic that the fans are left out in the cold. The top sports stars pocket staggering paychecks, highlighted by soccer superstars Messi, Ronaldo, and Neymar, all of which earn over $100 million annually.

Sports fans play the backbone of commercial value by attending events, purchasing merchandise, and participating in other forms of driving revenue but find themselves completely barred from enjoying in the commercialized revenue that they play a vital role in establishing. Fans are unable to have any influence or a deeper affiliation with their favorite teams and players.

In order to bridge the current gap between fans and the overall sports market, SportX will focus on democratizing digital sports IP to provide fans access to an extensive world of sports IP ownership.

The funnel to connect commercial and personal sports revenue is achieved through an interactive IP trading environment that will give fans, athletes, agents, sponsors, and other chains of the sports commercial revenue stream unparalleled flexibility and influence when it comes to maximizing value and ownership of sports IP assets.

Demand-backed value

The project has already added household names Luis Figo, Roberto Carlos, and Javier Mascherano in their push to build on the inadequacies of the current mechanism by giving fans considerable influence and the first-ever ability to share in sports revenue and decision making.

By tying commercial value directly to overall demand on the ecosystem, SportX can kill two birds with one stone. Allowing fan participation in various sports IP assets will deliver an unmatched capability to enjoy various benefits and exclusive offering including merchandise while also ensuring an accurate, consistent value of the various IPs that can be interchangeably traded on the platform.

Best of all, this all but prevents third-party interference for increased transparency and ensures athletes and their invested fans receive their equal share of the pie. For example, real-world transfers can be subjected to delays and price disputes related to negotiations. With SportX, the transfer of tokens will ensure that these transactions can be done in a timely and highly visible manner.

Versatile token provides value and convenience

SOX tokens are the key to unlocking the door of sports IP opportunities for not just fans but scouts, teams, sponsors, media, and many others.

Exclusive player based tokens can be used for Player Token Offerings, which are essentially crowdfunding initiatives which can be used to fund the growth and potential of budding athletes through training equipment and other developmental resources.

Popular team management based sports games is a hit with fans as it enables them to customize their teams and individual players as they see fit. SportX will incorporate this feature into their platform by providing voting rights and allowing fans to dictate the unique features of the athletes they support.

Goal ceremonies, physical details, and strategic tactics on the pitch are some of the customization options available for fans and represents just a pinch of the innovation and fan involvement that SportX delivers.

Portrait rights is another facet that can be capitalized on to drive the merchanding and commercialization of athletes. SOX tokens will be used for the purchase of such exclusive fan memorabilia as well as unique events including fan meetings to deliver an unmatched fan-centric experience.

SportX’s buyback and burn feature will help maintain an accurate valuation of digital sports assets by affixing each value to its overall demand. For example, if a player’s stock continues to rise, this mechanism will solidify stronger value through higher demand as a result of increased token scarcity.

With ProBit Exchange’s very first Launchpad Premium IEO for SportX IEO going live June 17 at 09:00 KST, SOX listing will also follow at 18:00 PM. This is a major benefit afforded to all projects going the Launchpad Premium route to provide enhanced liquidity following token sales.

Join the IEO here: https://www.probit.com/en-us/ieo/sox-round1/0

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ProBit Global
ProBit Global

ProBit Global is a Top 20 crypto exchange worldwide providing unlimited access to trade and buy Bitcoin, Ethereum and 600+ altcoins in 1000+ markets.