This white-label blockchain solution will consolidate brands and their users with a focus on bridging offline and online channels

The era of digitization has forced offline retailers to reevaluate how they approach their business ventures as consumers steadily flock to online channels such as e-commerce businesses. Consequently, the need to establish an online presence has never been greater for franchises.

However, the importance of operating online has yet to be fully materialized:

• In 2018, 6 out of 10 businesses didn’t have a website
• 35% of businesses felt their operations weren’t big enough to require a website
• 55% of people look up online reviews and recommendations, with 47% checking out a company’s website while 26% visit the store in person

As the behavior of consumers evolves along with their spending habits, the onus is on both franchisors and franchisees who have often been at odds in the past to reconcile their ways and establish an effective customer acquisition funnel.

This isn’t even mentioning the technical aspect and the major upgrades that many businesses are in dire need of and they can carry a hefty cost and lengthy adjustment period. Regardless, revolutionary technology, particularly blockchain, continues to change the traditional methods of how people conduct business, including consumerism.

Tokenization is the key

Founded on several decades of franchising experience, Crypto Franchise delivers a sharing-based tokenization ecosystem that will establish consumer channels on behalf of retailers and consumers, The open environment will also serve as a communal grounds which will allow onboarded brands to share effective business strategies, while users can capitalize on a highly diverse, convenient marketplace featuring their favorite brands and products.

Through the use of Crypto Franchise’s token, this will align the commercial efforts of both franchisors and franchisees to equalize profits through the collective efforts of both offline and online markets to establish maximum value as well as future growth.

Crypto Franchise also provides smart loyalty campaigns that can effectively consolidate the channels of multiple brands as consumers can conveniently exchange tokens between their favorite brands or even straight to fiat. The ability to create a stream of loyalty reward tokens is sure to incentivize potential brand ambassadors who can also strengthen brand awareness and loyalty through various reward campaigns.

Custom-made blockchain solution

Best of all, Crypto Franchise utilizes a convenient plug and play solution to incorporate and scale a business’s blockchain-based ventures, with the project offering retailers two packages: one includes the original source code for full visibility, while others can opt for a semi-public blockchain that only shares the original source code for privacy.

Transaction processing and management can be a major challenge for large brands, especially for those managing both offline and online channels. Crypto Franchise’s custom-made blockchain was designed with scalability in mind and will efficiently help retailers keep track of key financial operations and database.

Security is established and maintained by the Cryptofranchise Kernel while both brands and users can enjoy flexibility through the built-in wallet for multiple cryptocurrency support.

With all these essential mechanisms in place, Crypto Franchise provides the missing elements needed to bridge franchises and their prospective customers through a white label blockchain solution that benefits brands and users in their simultaneous search for a novel approach to effective consumerism.

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