WeGen sets their crosshairs on the counterfeit market
The WeGen Platform is the world’s first anti-counterfeit system supported by a unique 3D labeling blockchain technology.
Despite counter efforts, counterfeits are produced worldwide with China being the most egregious perpetrator. Counterfeits damage the global supply chain and affect all market segments. It is almost impossible for regular consumers to differentiate between counterfeit products and their legitimate counterparts. A large percentage of counterfeits target pharmaceuticals, foods and machine parts, which can result in diseases, injuries or even death.
Current anti-counterfeit solutions are expected to become ineffective in the near future. Even with all the currently available technologies, duplicating security labeling has become effortless. Security methods such as QR codes, holograms or barcodes are easily copied. RFID or NFC chips require some skills to replicate, but it is difficult for consumers to check their authenticity using tools for reading such chips.
Unique 3D labeling technology
WeGen combines a unique 3D labeling technology with a secure blockchain platform. Unless the counterfeiter has deep pockets for equipment costs along with the expertise to produce the exact WeGen label replica, it would be impossible to copy the WeGen label.
WeGen platform’s 3D security labels implement G-MOV technology that was developed by the Gold Max Group. G-MOV is an ultra-thin label that is combined with ultra-fine pattern images and super-precision crafted micro-optical lens.
G-MOV can be scanned with WeGen Check — WeGen’s mobile app, to verify an item, but consumers can also visually confirm the product’s authenticity. G-MOV can display a 3D morphing image, which can change in shape and size omnidirectionally. The technology incorporates six visually verifiable markers to add complexity which will deter counterfeiters while providing genuine label makers with more space for their G-MOV designs.
A multi-pronged solution
The WeGen Platform provides information about the authenticity of the product for consumers who can scan a label or watch an advertisement by using WeGen Check while earning WeGen coins. To benefit advertisers, WeGen will suggest ads to consumers based on their purchase history and deliver advertisements during the product’s authentication.
For distributors, the WeGen platform will provide highly secured block-chain labeling. The WeGen platform has its own native shopping mall where items can be purchased using WeGen coins to enable retailers to benefit as well.
For traders, the WeGen platform is designed to support a rapid transaction of WeGen Coins with low transfer fees. This makes WeGen Coins suitable for arbitrage and other time-sensitive trading methods. The WeGen Platform will also operate its own decentralized exchange with stable cryptocurrencies, ERC20 tokens, and selected fiat currencies.
With its vision to improve labeling technology and bring an ultimate solution to unravel the multimillion-dollar counterfeit industry, WeGen has the potential to become one of the most successful projects in recent years.
Do not miss the opportunity to invest in WeGen and build a global solution to put an end to global counterfeiting.
