Wishchain’s novel visions capture the synergy between the increasingly popular O2O business model and blockchain for rapid adoption and growth

O2O or online-offline businesses continue to make headway and are on pace to replace more traditional business models. By incorporating this business strategy, it allows consumers to browse products online at their convenience prior to visiting a physical retail location while also being overhead-friendly for retailers as the majority of in-store shoppers prefer digital interaction.

Amazon made a major splash into this growing trend with its $13.7 purchase of Whole Foods, which essentially allowed them to establish a major offline presence for more geographically strategic proximity to connect their massive customer base and online inventory with more pickup-friendly locations.

In the blockchain sector, a project called Wishchain has similarly set their eyes on utilizing an effective O2O business strategy through a dual-layer blockchain platform for data-optimized, cost-effective marketing capabilities.

An efficient and secure blockchain database

Wishchain’s offline presence is represented by Steampunk and a collection of offline stations which will help facilitate convenient and expedited purchases through a convenient app.

A decentralized database derives essential customer analytics based on purchasing preferences and behaviors, which allows retailers to provide relevant rewards and offers for enhanced customer satisfaction while data segregation ensures a high level of privacy.

Wishchain provides a user-friendly curve for first-time crypto and blockchain consumers to drive exponential adoption of Wishcoins, which are used to reward content consumers. By allowing them to redeem these tokens at various offline stores, this also helps solidify customer engagement.

Wishcoin and Wishstone tokens play a key role in the ecosystem by providing a quick and convenient payment solution while also being used to reward nodes and conduct transactions on the platform.

WishCoin was recently listed on ProBit Exchange September 3rd along with a KRW trading market.

About Wishchain

WishChain is a public blockchain platform for a transparent transaction ledger along with a highly scalable, efficient private blockchain network. Wish Coins will be used for purchasing or exchanging for Wish Stones, deploying dApps on the WishChain, as well as for serving as nodes and other integral roles in the ecosystem.

About ProBit

ProBit Exchange is a global cryptocurrency exchange. ProBit Exchange only lists promising, qualified and deserving cryptocurrency projects. ProBit Exchange boasts order matching speed of over 1.5 million orders per second, superb security which supports hardware security keys and a customizable user interface.

ProBit Global: www.probit.com

ProBit Korea: www.probit.kr