Process This

The good, the bad, and the ugly of getting it done.


No Fear — 3 Secrets to Winning More RFPs

As the snow finally melts and the parkas get packed away, everyone here in Toronto is pretty excited to get SPRING underway. While for most this…


Keep It Relevant — Or, How Progressive Used a Mobile Ad to Reach Me


If you’re anything like me, you barely even notice ads on your smartphone any more. Super common and generally completely irrelevant, most of the time I don’t even see the videos I'm forced to watch between rounds of Words with Friends. Not unlike the tacky banner ads that plagued the internet throughout the 1990s


Surprise! You Have to Wear Pyjamas to Bed


One of the unique phenomena of a management role at a big company is the semi-annual multi-day “offsite”. Imagine the longest meeting you’ve ever…


Everything About This Call Is Broken


Nearly every living being has been cold called. Which means I don’t have to tell you how annoying, frustrating, and awful these can be. But there’s…


The Only Thing Not Changing Is How Much Things Are Changing


As soon as the boxes came out, Boo Radley knew exactly what was going down: we were moving back to Toronto. Rescued from the…


The Best Second Option

What Makes a Relationship “Successful?”


What makes a relationship successful? For just about every kind of relationship, married couple…


The Facebook experiment has failed. Let’s go back.


I am signed into Facebook right now. At a quick glance, the entire list of posts on the first screen are irrelevant to me. If I…


The Best Worst of Sensory Overload


“How can you tell if a baby is colicky?” I asked at our son’s first doctor’s appointment, not quite three weeks after his complicated-yet-healthy birth. The doctor, younger than this Advanced Age Mother, dismissed the notion: Crying is how newborns communicate their needs, and if he was truly colicky, I wouldn’t need to ask.


McDonald’s Theory


I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s.

An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic!

It’s as if we’ve broken the ice with the worst possible idea, and…


Sorry, I Can’t Hear You Over All This Feedback


As a musician, the prevalence of, and reliance upon, feedback in the corporate world has always struck me as odd. For indie band types like…


Always With The Pre-Read


Companies big and small spend a lot of time and money on complex processes to deliver, to produce. But even the best of these processes are usually the long way around to an answer your gut told you six to eight weeks ago was the right decision. Make no mistake: Not all processes are created equal. Follow the right one and the project moves along just fine; pick the…

Process This
Process This

The good, the bad, and the ugly of getting it done.

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