A cryptocurrency is a tradable digital asset or digital form of money built on blockchain technology that only exists online. It is decentralized and independent of central governments anywhere in the world. The cryptocurrency was invented in 2008 by Satoshi Nakamoto, and it began to be used in 2009. Most…

Designers might spend multiple hours on design thinking, but all of it will serve none if the user is dissatisfied with the product. Empathy is the first step in design thinking because it is a skill that allows us to understand and share the same feelings that others feel. Through…

Humans are social beings, and they need to have periodic human interactions to be happy. But with changing times, most of us spend our time using digital devices. In such circumstances, it becomes essential to provide similar interactive experiences in technology for human use. Visuals and sound increase user engagement…

A good UX designer should consider the whole user journey to improve the user experience. Every user touchpoint adds up to a good/bad user experience, and social media is one of the major touchpoints. Marketers advertise their products to get the customers’ attention. Today, social media apps get maximum attention…

The term “metaverse” has its origins in the 1992 science fiction novel Snow Crash as a portmanteau of “meta” and “universe.” A thought that existed only in science fiction and futurism is now coming true with big companies like Facebook(Meta), Google, Microsoft. Wikipedia’s definition is, a metaverse is a network…

Everything around us is designed, and they create emotions in us. We feel happy, annoyed, frustrated, like, dislike, etc. Most of us have used Facebook, Instagram, Snapchat, and the common element between them is that these apps evoke both positive and negative emotions in people, mostly positive. They give a…

I remember my childhood memories of my grandparents vividly when they taught me the importance of praying, how to bicycle or make an omelet. The list goes on. Learning and adapting to new things is relatively easy when we are young. I wish I could help them with technology, just…

Startups are known for three things — ideas and innovation, passion for taking risks, and the 'can do' spirit. Startups move through various stages like ideation, prototyping, MVP, product-market fit research, and more. Many might feel that investing in UX/UI design would waste time and money and is not required…

Marketing Technology, also known as MarTech, is a range of software and tools that help marketers reach their marketing goals and objectives in an optimized manner. In 2021, MarTech has become an essential part of marketing campaigns and is used to optimize marketing efforts across various marketing channels. The MarTech…