Credit: omnilexica.com

A New Sheriff’s in Town — and Here to Stay

Jason Bennick
Prod Lab
Published in
4 min readMay 10, 2020

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And it’s not COVID-19.

It’s his invisible predecessor, now authoritatively emerging as the real Boss from Chaos.

But let’s first assess our current madness. There is more pandemonium going on right now than likely any of us will ever again experience in a single lifetime.

  • States fighting with our federal government to reopen
  • Unemployment in the tens of millions
  • Trillions (that’s right t-r-i-l-l-i-o-n-s) in national debt adding up weekly
  • Curves flattening
  • Body counts increasing
  • Bankruptcies out the roof

Shattered and fractured businesses are struggling to survive, recover or solving how to climb out of this mess.

We have never seen this much instability and uncertainty in predicting our economic future than we are experiencing right now.

Our New Sheriff

In this massive sea of confusion, have you noticed that a new Sheriff has emerged to put in Law and Order?

That’s right, just arrived in from the Death Star. Fully loaded. And very focused.

His name — Digital Grim Reaper.

This new butt-kicking, no-mercy, no-prisoners, ruthless, pitiless and all-business Sheriff is under no one’s authority but his own.

He is on the hunt for every business lacking digital transformation.

Every activity not already digitally transformed, being transformed, or not on a path to transform, is pretty much on a ventilator.

And until it is digitally transformed, this Digital Grim Reaper is headed your way to yank that plug right out of the wall.

So what is Digital Transformation?

Simply put, it’s how to future proof a business.

Today, change is driven by technology across every sector and vertical. Successfully adapting to that change through digital transformation means the difference between a failing business and a flourishing one.

Digital transformation is all about becoming a digital enterprise, regardless of your company size. Becoming an organization that uses technology to continuously evolve all aspects of business. Namely, what is offered, how it interacts with customers and how it operates.

Without a business operationally grounded in technology, engaging customers, managing process and functionally just running using technology, you won’t survive much less expand.

How does a business transform?

Through a Digital Transformation Blueprint.

Planning and designing one is not that much different from blueprinting a house. Whether you’re dealing with a 20-year old legacy framework, just augmenting existing technology, or overhauling from scratch, creative planning and collaboration is required.

Key considerations for blueprinting digital transformation must include these cornerstones:

  • human interaction and engagement
  • intersections of opportunity
  • transactional value

Surrounding these are dozens of dependencies, such as data flows, information accessibility, mobility, user volume and so much more, as can be seen in this Deloitte chart below:

Once blueprinted, implementation should be staged incrementally, step-by-step manageable change that can be monitored, managed and have wins at accomplishing by way of results.

Working from a great blueprint, business can realize critical transformational change with measurable results in weeks, while others may take months, depending on situation complexity.

Taking your next steps

Hire a professional.

Digital blueprints should be done by real digital architects. Professionals who know how to evaluate process, data and automation, as much as shareholder value, unique workflows and human behavior.

While there are many out there, finding the right one for your business you can trust is not always easy.

Major industry players such as Deloitte, McKinsey and Boston Consulting Group have some great Digital Transformation Consultants, but also come with a hefty price tag. You can also find plenty of independent experts, or many working for smaller boutique agencies all across the country.

If you don’t know where to go, you can always reach out to us at Product Lab. We’re always available and provide a Free Consultation. And if your project resolution is not something in our wheelhouse, we have some really great partnerships that I’m sure we can get you some help with.

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Either way, we recommend you get your Digital Transformation Blueprint done and into implementation sooner than later.

Realize, the Digital Grim Reaper is not partisan to your procrastination.

Besides, if a business already had the expertise to solve this in-house, one would think it would have been done already.

Don’t get your plug pulled. Act today.

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