How to become a top-notch Marketing Leader #1
Is the Marketing manager the caring parent of the entire team?
What’s the first thing you notice about someone? More often than not, it’s how they present themselves. The same goes for companies. Marketing is a vital part of the integrated system of a business — how can it be done as efficiently as possible?
Some say that the marketing department is the lifeblood of a company (though that could have come from the marketing department themselves). At any rate, this vital function is still based on people-to-people interactions and cooperation. The better this is done, the better the job is done.
Marketing managers must aggressively, in a good, optimistic sense of the word, defend their vital role for the organization. The most important connections inside and outside the company are made by marketers.
The marketing department is the company’s circulatory system. It feeds the whole body with valuable information so that the body can effectively interact with its environment — customers, business partners, etc.
Marketing leaders must constantly research the market and find new ways and tools. This includes strengthening the brand, strengthening external relations with partners, and establishing new relationships with customers.
The strength of the company is not in strong external ties, but in strong “family” ties within the team. The super strength and energy of marketing and the team as a whole depends on well-established relationships between employees.
A number of studies suggest that finding mutual understanding between functions and keeping them permanently strong is one of the most difficult tasks for a marketing manager.
Does this seem to be the case? Apply this idea and use the results — use the strengths of the collective to solve complex problems!
The viability of the organization depends on this constant struggle to establish connections.
According to the results of some studies, more than a third of employees are dissatisfied with their employer.
One-third of the company’s budgets go to the constant “inclusion” of employees towards a common goal. Marketing leaders should help employees feel more involved in the brand, in a common idea, controlling processes and doing meaningful work. This is achieved by giving them confidence, value, and the opportunity to grow in the professional field.
The establishment of strong ties within a team and between functions is achieved by pouring resources into the self-realization of employees, allowing their own people to be part of a common beautiful present or future, and inspiring them to create new stories and a wonderful future.
