Product by Design
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Product by Design

Prioritization: Choosing Is The Hardest Part

In 1978, United Airlines Flight 173 set out from New York to Portland. After a layover in Denver, the plane had an issue with its landing gear as it made its final approach to Portland. When it lowered its landing gear, there was an abnormal vibration, a loud “thump”, and a malfunction with a microswitch, so the indicator light showing that the landing gear was down didn’t come on. Because of this, the crew decided to circle the airport to troubleshoot the issue.

Unfortunately, while the crew focused on the landing gear for an hour in the air, they…




Creating great products and experiences through understanding, experimenting, launching and iterating. And sharing what we learn.

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Kyle Evans

Kyle Evans

Writer, podcaster & product leader. Woodworker & creator. Husband & father. Dog lover. Soccer fan. @kylelarryevans on twitter

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