Weapons

This page holds a collection of free tools that I’ve either gathered or designed over the years.

Some may be of help to you, many require practice, they may help you in your situation, or not.

Experiment, learn and let me know.

An Alternative Value Proposition Canvas

This canvas is useful because it explores the pain of the customer in deeper way. Especially it focusses on the wants aka what does the user say they want, the needs, or what is it that they really need and the fears. The latter is revealing hidden motivations. See the Product Samurai and an example here.