Book Summary: Strategize by Roman Pichler

Bart Krawczyk
Product-How
Published in
4 min readAug 6, 2022

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Key learnings + bullet points summary.

Roman Pichler tackles the topic of strategy and product roadmap. He not only gives a high-level overview of what a good strategy and roadmap is, but also presents powerful frameworks and canvases to visualise them.

Key Learning #1: Strategy is a series of assumptions

Whether our strategy is a few sentences summary or a fully-fledged business model, it’s just a hypothesis until verified. Thus, we should approach strategy work the way we approach product work. Treat it as a series of assumptions and devise experiments to test the hypothesis.

At any given moment, we should be aware what’s the riskiest assumption we are making about our strategy and have a plan to test that assumption.

A good tactic is to use timeboxes for strategy validation. Set a limited timeframe, up to 4 weeks, and devise an experiment to test the most critical assumptions. After the timebox, make one of three decisions:

  1. Plan next timebox, and validate new assumptions.
  2. Pivot the strategy (and then plan the timebox).
  3. Kill the idea.

A good practice is to hold regular strategy review meetings to ensure it’s still relevant and the…

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Bart Krawczyk
Product-How

Helping you become an effective PM without burning out | Consuming 500h+ of PM knowledge every year | Hire me for your blog: hello@bartkrawczyk.com