An Audio Excerpt from my latest book, Breaking Into Product Marketing

Many people don’t understand the core functions of a technology company, which makes it extremely difficult to understand how product marketing fits into the larger picture of getting these companies’ products to market.

Listen to the audio excerpt of Breaking Into Product Marketing on YouTube here.

After talking to many product marketing hiring managers, I have observed that a majority of them want to understand a candidate’s interests, unique competitive advantage, and which part of the product marketing experience moves them in order to place them on the right teams and in the right role.

Breaking into Product Marketing: a guide for the product marketing interview is an interview guide for anyone involved in the product marketing world, whether as a hiring manager, a product manager, someone in product marketing leadership, a marketing lead, or an aspiring product marketer.

Knowing which questions might come up in the product marketing interview will set candidates up for success. In this book, I share 40 of the most popular product marketing questions that often come up in the product marketing interview.

I also include 10 questions for mid-level and more senior and experienced product marketers. In many cases, there is no one definitive answer to a question, so it’s important to use these answers as a guide. The answers often depend on your experience, your curiosity, and your exposure to and interest in a business and a product.

While I can share “how” to answer each question, I think it is far more important that you have the right mindset when answering them, and that is what I emphasize.

My hope is that Breaking into Product Marketing will become a guidebook for anyone who truly wants to understand this role, how to interview for it, and how it best fits into their own company or organization.

What are some of your most pressing product marketing questions? I’d love to hear from you. If you’d like to learn more about Product Marketing, stay in touch and subscribe.

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Check out the Product Marketing & Go-To-Market course: https://lnkd.in/grATUrK
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► BUY THE BOOKS:
*Product Marketing Debunked: https://amzn.to/3sdj6pX
*The Launch. A Product Marketer’s Guide: 50 key questions & lessons for a successful launch: https://amzn.to/3THtBgL
*Breaking Into Product Marketing: https://amzn.to/3MQYm0F
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