Be a Creator, not a Critic or Bystander. Why “Real Artists Ship”

Steve Jobs used to say “real artists ship”.

Common Myths about Product Marketing

It is my observation that many people do not understand product…

TOP 12 BOOKS THAT EVERY PRODUCT MARKETER MUST READ

For as long as I can remember, I’ve read about 1…

How to develop your marketing plan for an industry and product

A lot of people often ask me how they…

How to land a job in product marketing

Many people don’t understand the core functions of a technology…

Why you should Fail Fast, and often.

“Fail fast, and iterate.” — Eric Ries, The Lean Startup

Confessions of a Product Marketer | Top 100 PMA PMM Influencer Report 2022

This is my second year…

How to get client interviews lined up for market research

The discovery process is one of the most…

How do you communicate clearly within your organization as a product marketer?

Communication is the…

When is the right time to launch my product?

This is probably the most overstated question in every…