I asked Chat GPT about product marketing. These are the responses.

Given the rise of Chat GPT and…

Top 5 Product Marketing Tips To Launch Your Product Successfully

Product marketing is an ongoing…

The importance of customer research

If you’re starting a company, chances are you’re selling either a product or a service to a group…

How to get the most of our of your customer research for your product launch (sample questions included)

How to think about marketing budget for early-stage startups

What is your budget for your channel…

How to manage your energy and not your time.

In 2016, I was sitting at the office, but my mind was on my future vacation in…

Have you assigned an “owner” to own the success of the product launch?

When a new product is…

Top Questions to Ask in Your Customer Interview for B2B Businesses

5 Misconceptions about Product Marketing

Many leadership teams get product marketing wrong. Below are some key takeaways that have emerged in the 15+ years I’ve witnessed as a Product Marketing executive and advisor.

1. Go-To-Market is not *just* a function that should be put…

Why you should create product pricing tiers

For many launches, it is important to create tiers and a variety of product…