Marketing Magnetism: Why Courtship works long term.

The Real Flex in B2B Marketing

Marketing today is less about the traditional hard sell and more about magnetism — the ability to attract, engage, and build genuine relationships with your audience over time. It’s no longer about love-bombing potential customers with aggressive outreach or coercing them into a decision. Instead, it’s a slow and steady courtship, one rooted in trust, connection, and authentic engagement.

This means, creating a foundation and infrastructure built on long-term planning and trust.

A month ago, I wrote about how “The Orbit is the New Funnel.” The old-school funnel mindset — where prospects are treated like a linear path from awareness to conversion — has shifted. Instead, customers are now moving in and out of your orbit at different stages, interacting with your brand in a non-linear, dynamic way. They engage, disengage, come closer, drift away, and eventually make a decision when the time is right for them.

This is why Marketing Magnetism is the real flex — especially in B2B.

Why Marketing Magnetism Matters
We’re all evolving, growing, and becoming more discerning — at least, I hope so. And so are our customers. Decisions to purchase are made emotionally, not intellectually. Whether it’s an enterprise deal or a solopreneur choosing a new software tool, the emotional pull of trust, connection, and credibility often outweighs the features and logic presented on a sales sheet.

Customers don’t want to feel chased or manipulated. They want to be drawn in, intrigued, and inspired. This requires long-term relationship-building rather than short-term transactional tactics. Marketing Magnetism isn’t just about generating leads — it’s about creating gravitational pull so that when the right moment arrives, your audience already feels aligned with your brand.

So how do you build this kind of attraction in B2B marketing?

1. Consistency Over Time — Show up regularly with valuable, insightful content. Marketing isn’t a one-time stunt — it’s a continuous conversation.
2. Authenticity in Storytelling — Share your brand’s voice in a way that resonates. People buy from people, not faceless corporations.
3. Emotional Connection — Speak to the human behind the business title. Understand their challenges, aspirations, and what truly matters to them.
4. Community & Conversation — Make space for dialogue rather than monologue. The most magnetic brands listen as much as they speak.
5. Patience & Trust — Let the relationship unfold naturally. When customers are ready, they’ll come to you. No force necessary.

Magnetism Over Manipulation
Gone are the days when businesses could rely solely on pressure-based sales tactics. Marketing today mirrors human relationships — people want to feel understood, valued, and engaged before they commit. The brands that cultivate Marketing Magnetism aren’t just shouting louder; they’re creating a presence so strong that people can’t help but be drawn in.

So, as you build your marketing strategy, ask yourself: Are you trying to push, or are you drawing people in? The latter is where the real power lies.

And that, my friends, is the flex in marketing.

I’d love to hear from you. If you enjoyed this article, let’s stay in touch.

My latest book, The Launch: A Product Marketer’s Guide, is now available onAmazon. I also wrote the book “Product Marketing Debunked. The Essential Go-To-Market Guide” which you can purchase on Amazon.