Mastering Product Packaging: Have You Effectively Tiered Your Features?

Do you know how to package your product? Have you tiered your product features?

One mistake I often see companies make is to release each feature as an individual product based on when they are “engineering” or “product ready”, rather than “marketing ready”. Packaging products is important, especially for companies that are launching many types of products and features at a time. By categorizing products and features into tiers, companies can better manage their go-to-market efforts and ensure that the right level of attention is given to each release.

A great place to start is to create tiers, from Tier 0 to Tier 3, to identify and categorize the significance of each product or feature your product team is building.

“Tier 0" is a big release that is game-changing for your industry and market. By categorizing products and features into tiers, companies can better manage their go-to-market efforts and ensure that the right level of attention is given to each release.

A Tier 0 product launch often requires a huge amount of marketing and GTM preparation, from press releases to company website updates, as well as sales material, email announcements to your current and prospective clients, and more. A…