The Making of a Product Marketing Manager — Part 1

Yasmeen Turayhi
Jul 28, 2016 · 5 min read

1. How do you define success as a PMM?

2. The many hats Product Marketers wear.

A. Inbound — Customer facing | Development focused PMM.

B. Outbound — Product & Engineering Facing | Commercially focused PMM.

C. Customer & Product Facing | Field Enablement PMM.

3. What makes a great Product Marketing Manager?

My book “Product Marketing Debunked. The Essential Go-To-Market Guide” is available on Amazon!

The Product Launch: Product Marketing & Commercialization

For Product Managers, Product Marketers, Go-to-market strategist, Commercializer of Products

Yasmeen Turayhi

Written by

Product Marketer - Creator - Storyteller - Film Writer. Obsessed with launching products. Student for life. https://amzn.to/2wp1Hy7 & https://bit.ly/2G8tQQm

The Product Launch: Product Marketing & Commercialization

For Product Managers, Product Marketers, Go-to-market strategist, Commercializer of Products