The most underestimated skill set in product marketing is….(Drumroll)

Intuition

While you can create a GTM blueprint and a plan, marketers still require some level of pattern recognition, emotional intelligence, self-awareness, instinct and most importantly, intuition.

Being an effective PMM requires “knowing” beyond thought. While you can learn discernment through launching products into the world repeatedly, understanding how to connect with a deeper wisdom within can prevent you from making wrong decisions early.

There is an opportunity cost for everything teams work on in companies or organizations. If one team is working on a goal that is siloed and misunderstood by another team, that creates a small bottleneck.

While one small bottleneck is not a problem, over time, these small bottlenecks turn into a big bottleneck, often when it’s too late to turn back and know exactly how to stop the bleeding. I’ve watched this happen time and time again with very thoughtful and intelligent founding teams who have the right product and engineering mindset but not the right GTM mindset.

While many can develop the analytical and strategic skills required for this role, it’s the softer skills, like intuition and emotional intelligence, that Product Marketers often need to refine. These abilities are…