Virtual Workshop: How well do you know your customer?

What no one tells you when you’re launching a product

After working with 50+ startups, and traveling worldwide speaking with tech founders, I’ve observed that the number #1 reason why some companies succeed and others do not comes down to understanding this simple question > How well do you know your customer?

Next Thursday, on September 19th, join veteran Product Marketing Executive Mary Sheehan and myself for a transformative 1-hour virtual workshop, designed to help you gain deep insights into your customers’ needs and behaviors. We will only be offering this class once this year.

In this workshop, we’ll cover :
> Principles of customer due diligence and why they matter
> How to create and conduct effective customer interviews and identify key stakeholders
> Gathering and analyzing insights to guide your product and marketing decisions and larger strategy
> How to discern what your customers are NOT telling you
> Practical tools to engage meaningfully with your customers

We’ll also dive into “10 Questions to Ask Your Customers”, a powerful framework for uncovering actionable insights and strengthening customer relationships.

We’ll discuss how to refine your approach, enhance your strategies, and drive growth with a deeper understanding of your audience.

Past attendees say you will:
1. Gain clarity on your customers’ true needs
2. Walk away with ready-to-use strategies and tools
3. Implement insights that will shape your product and marketing decisions

Zoom link will be shared a day before. Limited spots available.

Tickets here: https://lu.ma/oxutlocv

If you found this useful, and you’d like to learn more about Product Marketing, stay in touch!

My latest book, The Launch: A Product Marketer’s Guide, is now available on Amazon. I also wrote the book “Product Marketing Debunked. The Essential Go-To-Market Guide” which you can purchase on Amazon.