7 essential books for driving product innovation in large companies
Most businesses recognise product innovation as a key driver of future growth. However, very few treat it seriously enough to have a clear strategy and repeatable process in place to manage it.
For those working in innovation, it’s important to keep up to speed on the latest thinking and techniques in order to test and learn what works in your own business.
Below are the 7 innovation books that I have referred back to and recommended the most. I hope these are useful to others in innovation roles and would love to hear any you think I have missed in the comments.
This playbook is a step by step guide to creating an ecosystem that nurtures innovation.
It focuses on how to develop new products for new markets whilst managing the core business at the same time.
It’s full of frameworks, templates and tools that you can easily apply to develop new products and business models. Includes successful business case…
