How to run 10x better product discovery brainstorms

Caroline Parnell
Product Management and Innovation
5 min readAug 6, 2020

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So you need some new ideas for new products or new product features? You round up your most creative colleagues, some post its and sharpies, some great snacks and … ta-da… the magic just happens! Right? Hmmm …. rarely.

All too often the ideas that come out of brainstorms are dull and predictable. And worse still, the brainstorms themselves can be incredibly frustrating for…

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Caroline Parnell
Product Management and Innovation

Product Leader and Mentor. Head of Product at Simply Business. Ex Photobox and O2. Interested in product development, innovation and helping teams thrive.