Stop Drowning in Feature Requests, Start Delivering Real Value

In todays digital world, individuals and businesses have more choice than ever when it comes to choosing software. The rise of SaaS has led to a decline in initial implementation costs, meaning customers are no longer bound to products and services long-term while trying to recoup their initial investment. The reduction of long-term contracts and increased choice has made the market place for software more competitive than ever, resulting in customers demanding more and more from their software providers in order to win and retain their business.

In the world of software development, customer demands tend to come in the shape of product feature requests. To stay competitive, software providers are finding themselves committing to more and more of these requests and timelines, putting additional strain on the people and processes put in place to deliver them. This over-promising often leads to huge product backlogs, unachievable timelines, unhappy customers and burnt-out employees.

So what measures can be put in place to help reduce the flow of these requests while vastly improving their quality? How can we realign our customers expectations in a way that doesn’t prompt them to go and seek services elsewhere? How can you deliver the best possible product for your customer without necessarily saying “yes” to every…