What is Product Management — in 5 bullet points

This topic goes much deeper but here are my quick thoughts on this infamous question:

• At the highest level, the PM’s role is to deliver on product/market fit. Build a product that will be loved by people and find the people who’ll love it.
• Alignment, alignment, alignment. Make sure Sales, Marketing, Design and Engineering are all on the same page.

Product Management really is the glue between UX, Tech and Business.

• Be the voice of the user within the company. You are the user’s champion and should always have his/her interest at heart.
• Prioritize! Is everyone working on the most important thing at all times?
• Be the beacon that gives your teams the general direction to go towards.