Positioning and Messaging: Heart and Soul of Product Marketing

Div Manickam
Product Marketing Alliance
2 min readApr 25, 2023

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Have you ever wondered what makes a good positioning and messaging?

I have and we uncovered some traits and patterns on what makes a good to great positioning and messaging. Guess what, its rooted in the core principle of knowing your customer.

Customer-differentiation-for-messaging

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