Positioning and messaging: The crux of the narrative

Div Manickam
Product Marketing Alliance
4 min readAug 26, 2023

--

Dahlia — Unsplash | Div

I love stories that connect and I love truly well positioned narratives. Easier said than done, says everyone in the world of product marketing. Let’s uncover the hidden traits that make it good or bad in the eyes of product marketers.

In customer differentiation, I shared our team’s framework that helped us propel from words to the story arc to the $$$ narrative.

--

--