Product Marketing | TED Talks to watch

Whether you are in product marketing or not, these TED talks will inspire you to be a changemaker, to challenge the status quo and ask why in every step of your career.

As a Product Marketing instructor and guide for my students, I share these TED talks with love. They make me think and ask why and I love sharing a few minute clips in our quarterly PMA Scholar program — one for each live mentor session (12 weeks).

1. Introduction

Start with why: How great leaders inspire action | Simon Sinek | TEDx

0:21–5:08 The golden circle — why how what
0:21 We assume, even, we know why we do what we do. … It’s probably the world’s simplest idea.

2:12 I call it the golden circle. Why? How? What?

This little idea explains why some organizations and some leaders are able to inspire where others aren’t.

Examples — Apple, Martin Luther King, Wright Brothers

4:11 Apple — “Everything we do, we believe in challenging the status quo. We believe in thinking differently.

5:37 People don’t buy what you do, they buy why you do it.

The goal is not to do business with everybody who needs what you have.