The PMM team of our dreams

Div Manickam
Product Marketing Alliance
3 min readSep 26, 2023


A team is a group of individuals coming together to make magic happen. That’s our dream team, our PMM team. My lucky 13. #winningtogether

Our diverse minds, our conflicts and shakedowns. The annual team retreat and what happened in the past year. What can we do different, not just better.

Rinse and repeat is not the answer to PMM questions in most teams.
What makes a dream PMM team?

A year ago, I shared my experiences of 10+ years as a product marketing leader in my book:
[Book] Product Marketing: Mastering the art and science of PMM

Opportunities unfolded to lead and grow teams from 4 to 12 in 18 months, to empower a global team of 25 (product marketing and product management) in 10+ countries. Each day was a learning to unlearn. To build empathy in our daily actions.

Love the recognition and support from the community — Thank you Book Authority for naming my book as one of best new product marketing books in 2023.

5 Best New Product Marketing Books to read in 2023

As featured on CNN, Forbes and Inc — BookAuthority is the
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