Voice of the Customer

I had the opportunity to join Niren Yadav, from our PMA Scholar program to share about the buyer journey and connecting the dots across Product Marketing, Customer Success and AI. Sharing our conversation here with y’all.

Bridging Product Marketing and Customer Success in an AI-Driven World

Interview — Niren Yadav & Div Manickam (Oct 2024)

In the world of Product Marketing, the landscape is continuously evolving, with new technologies and methodologies transforming the way marketers think about growth and customer engagement. One of the most crucial intersections in this journey is the synergy between Product Marketing and Customer Success, especially as we venture deeper into an AI-driven era.

To understand these dynamics better, we had the privilege of speaking with Div Manickam-an experienced Product Marketing leader known for her expertise in portfolio messaging, go-to-market strategies, and her forward-looking approach to integrating AI into marketing.

In this interview, Div shares her valuable insights into how Product Marketing can bridge the gap with Customer Success and how AI is set to shape the future of marketing strategies. Her unique perspectives provide actionable takeaways for marketers looking to align with customer-centric growth in today’s competitive landscape.

This article is an abridged version of our in-depth interview with Div Manickam.
For the full conversation, you can watch the complete interview on YouTube.

Niren Yadav (Niren):Div, thank you for joining us today. To get started, could you share your views on why the collaboration between Product Marketing and Customer Success is so essential in today’s business environment?

Div Manickam (Div): Absolutely, Niren. The relationship between Product Marketing and Customer Success is vital because they both play a significant role in the customer journey. Product Marketing focuses on creating the value proposition and messaging that attracts potential customers, while Customer Success ensures that these customers achieve their desired outcomes once they start using the product. When these two teams collaborate, it creates a seamless…