Product Marketing Alliance

Product Marketing Alliance

Div Manickam

Getting Started in Product Marketing

I always admired folks who knew what they wanted to do in life?

Mar 31

Getting Started in Product Marketing

Mar 31

Div Manickam

Voice of the Customer

I had the opportunity to join Niren Yadav, from our PMA Scholar program to share about the buyer journey and connecting the dots across…

Nov 27, 2024

Voice of the Customer

Nov 27, 2024

Div Manickam

Sales enablement

Cross-functional collaboration is fundamental to everything we do as product marketing. Sales enablement is an anchor to our team…

Sep 30, 2024

Sales enablement

Sep 30, 2024

Div Manickam

Pricing: Do’s and Don’ts for Product Marketing

Pricing has the power to make or break your product — set the bar too high, and you’ll price your customers out of the market. Set your…

Jul 1, 2024

Pricing: Do’s and Don’ts for Product Marketing

Jul 1, 2024

Div Manickam

Competitive and Market Intelligence

When we embark on a new path or into a saturated market landscape, we want to carve out our own differentiation to stand out in the market…

May 31, 2024

Competitive and Market Intelligence

May 31, 2024

Product Marketing Alliance

Don’t bring a go-kart to an F1 race: A roadmap for leveling up your competitive enablement program

This article is based on Justin Topliff’s brilliant talk at the Product Marketing Festival in 2021. He’s since taken on a new challenge as…

Oct 5, 2023

Don’t bring a go-kart to an F1 race: A roadmap for leveling up your competitive enablement program

Oct 5, 2023

Product Marketing Alliance

Market segment vs. target market: What’s the difference?

Product marketers (PMMs) love fancy terms. But all that jargon can get confusing fast. Market segmentation? Target markets? They sound…

Oct 2, 2023

Market segment vs. target market: What’s the difference?

Oct 2, 2023

Product Marketing Alliance

Unlock growth with these pricing power plays

As a product marketer, you’re uniquely placed to drive growth at your company, but where to begin? Should you focus on acquiring new…

Sep 28, 2023

A plant grows out of a jar full of coins

Sep 28, 2023

Div Manickam

The PMM team of our dreams

A team is a group of individuals coming together to make magic happen. That’s our dream team, our PMM team. My lucky 13. #winningtogether

Sep 26, 2023

The PMM team of our dreams

Sep 26, 2023

Div Manickam

Positioning and messaging: The crux of the narrative

I love stories that connect and I love truly well positioned narratives. Easier said than done, says everyone in the world of product…

Aug 26, 2023

Positioning and messaging: The crux of the narrative

Aug 26, 2023

Product Marketing Alliance

Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their products.

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Editors

Richard King

Founder of Product Marketing Alliance

Tamara Grominsky

Product marketing and growth leader. Director of Product Marketing at Unbounce and Ambassador for Product Marketing Alliance.

Rebecca Geraghty

Product marketer in the tech sector focused on emerging products reshaping our world and the way we work. Writing about the what, why & how of product marketing

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