Actionable Insights at #pmcsf
All conferences are NOT created equal. Some are two or three days long, some have hour and a half long sessions, some of them only serve sandwiches. How’s Product Marketing Community (PMC) different? One day, quick actionable insights, and hot meals to keep your energy at its peak for all of the great sessions.
We’re coming back to the LinkedIn headquarters in San Francisco, August 23rd, to connect local marketers and some of the brightest minds in all things product marketing. Chances are if it’s in your job description, it’s covered in the day’s agenda.
Here are our top five reasons why you need to sign up… right now:
1. The Keynotes
What do SiriusDecisions, Pragmatic Institute, and Gartner have in common? They’re our keynotes!
They’ve studied all the various permutations of buyer behavior, interactive launches, developing business outcome messaging, and flexible strategies. Because when you talk impact over feature/function, you’ll walk away with more leads, greater competitive differentiation, and increased sales effectiveness.
They know that Product Marketing is hot right now (second only to Data Science).
2. Go-to-Market Strategy
The very best modern marketing tactics are essential tools. Market awareness, competitive intel, buyer insights — all of this won’t get you very far if you don’t execute and bring your product to the market. Crayon, Fletcher CSI, and Gainsight will be on deck to help move us from insights to brilliant GTM strategies and product-led growth.
3. Persona & Buyer Insights
Sometimes the best competitive intel comes straight from your buyers. But it can be hard to make sense of mountains of anecdotal information coming from a wide range of sources. DoubleCheck Research and Buyer Persona Institute have spent some time figuring out this double-edged sword and will be taking the stage to share some strategies for navigating and activating buyer-generated intel.
4. Content & Messaging
We’ll hear from BrightTALK and Corporate Visions on how we can build a strategic messaging foundation. Storytelling in business… say whaaaat? Ever heard of the ‘deciding journey’? You’re going to want to take notes!
5. Sales Enablement
The last piece of the puzzle is enabling the messenger — your sellers. We’ve got you covered here with some sharp ideas from Seismic, Klue, and DSG Consulting on how sales enablement reinforces differentiation, battlecards, and playbooks.
Bonus #6: You want to be the best product marketer you can be. We can promise you’ll feel energized, inspired, and connected when you return to your office come Monday.
Join us August 23rd, in San Francisco! There’s “Still a Good Deal”. Register Now.
